Meet your formulator
Feminine care, designed by an OBGYN who listens.
23 years in women’s health, distilled into a daily wash your body will thank you for.
Physician-formulated feminine care · pH-balanced · Sulfate & paraben free
Meet your formulator
23 years in women’s health, distilled into a daily wash your body will thank you for.
Everyday Freshness

Pure & Sensitive

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Made for real life
There’s a wash in the collection for you if you:
Real customers, real routines. See why they keep coming back.
See all reviewsWhat’s inside
Every formula is built around gentle, skin-friendly ingredients, chosen by an OBGYN and balanced for the most sensitive skin.
Aloe Vera Soothing Calms and comforts even the most sensitive skin.
Coconut-Derived Cleansers Gentle Cleansing Plant-based foaming that cleans without stripping.
Glycerin Hydration A humectant that helps skin hold on to moisture.
Citric Acid pH Balance Keeps the formula in your skin’s naturally mild, acidic range.
Meet your formulator
Dr. Tomeka Roberts is a board-certified OBGYN in Birmingham, Alabama with more than 23 years caring for women. After delivering over 2,000 babies and counseling thousands of patients on feminine health, she created a feminine care line that finally respects the body it was made for.
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Fresh Scent
A light, clean scent that lasts, without the harsh stuff.
Fragrance-Free
Zero fragrance. Maximum calm for the most sensitive skin.
Variety Set
Both washes, one ritual. Fresh Scent and Fragrance-Free together.
The journal
An OBGYN explains what a pH-balanced feminine wash actually is, why intimate skin is mildly acidic, and how ordinary soap can throw off your comfort.
A board-certified OBGYN explains sulfates and parabens in feminine care, why they can dry delicate skin, and how to read a label to choose gentler options.
An OBGYN's simple daily feminine hygiene routine - gentle external washing, warm water, pat dry, and breathable cotton to support your natural balance.
Good questions
It’s formulated by a board-certified OBGYN with more than 23 years of clinical experience. Every wash is pH-balanced and made without sulfates, parabens, or artificial dyes, the ingredients that most often irritate sensitive skin, so it cleanses gently while respecting your body’s natural balance.
The skin of the external intimate area is naturally mildly acidic. A pH-balanced wash is formulated to stay close to that range so it cleans without disrupting your skin’s natural protective barrier. Many ordinary soaps are far more alkaline, which can leave the area feeling dry or irritated.
Sulfates are harsh detergents that can strip and dry delicate skin, and parabens are preservatives many people prefer to avoid. Leaving both out keeps the formula gentle enough for daily use, even on sensitive or reactive skin.
Pump a small amount into your hands and spread it lightly over the external feminine area with your fingertips, then rinse thoroughly with water. It’s designed for daily external use. The wash is for the vulva (the outside) only, never for internal/vaginal use.
Yes. It’s designed for gentle daily use, and the Fragrance-Free option is ideal for the most sensitive or reactive skin. As with any new product, if you have a known skin condition or notice irritation, stop use and check with your healthcare provider.